Contextual Inquiry
Team members
Wang Ying: UI design; User research; Interactive design; Document collation Report
Yang Jie: UI design; User research; Interaction design; Document collation Report
Problems and Solutions
Nowadays, with the expansion of University enrollment, the number of college students is soaring, and the school canteen space is limited, so it will be particularly crowded when it comes to meals. Many students want to avoid the trouble of waiting in line and finding seats during rush hour. They simply call for takeaway or go to Heichao to buy pancakes and hot and spicy food. Others simply eat good instant noodles directly. However, no one can fully guarantee the safety of their food, whether it's takeout or pancakes that are hot and spicy.
Our solution is to develop a micro-mail program that can order meals online for teachers and students to choose dishes. First of all, it has the function of ordering meals online. By browsing the pictures, ingredients, customer reviews and other information of each window, users can choose their favorite food and go to the designated place after class to take meals without waiting for a long time. Secondly, users can distribute food sharing posts in the gourmet community, share the delicious food they eat with the vast number of northern speakers, or "dark cuisine" that they eat in Tucao. The high quality posts will also be labeled as boutique stickers in the conspicuous place of the community, so that all users can comment and praise. At the same time, users can also interact with chefs in the community message, through communication can improve some imperfections, which will greatly close the distance between chefs and diners, we can "zero distance" to communicate with each other. This is more abundant and interactive than the usual ordering app, which is more suitable for students at school.
investigation
I. Overview
Our user orientation is not to spend too much time queuing and waiting for meals for Beijinger students, so we selected several female college students, several male college students and a canteen staff as our subjects after the initial survey. Some of these students often eat in the canteen, and complain about the crowded canteen already, some seldom eat in the canteen, because they feel that the canteen is too noisy and crowded, and some are indifferent to the current state of the canteen, can tolerate the crowding for the canteen food. Some of them are used to packing in the canteen, while others have never tried packing. Others have even tried the "refugee camp" in front of the canteen. In short, I think to some extent, they may be our ordering platform.
Users.
In this interview, we used the form of "apprenticeship". We asked the interviewees how to deal with the crowded dining environment in the canteen, and their views on the ordering system, and discussed in detail their questions.
II. Background of respondents
Girl A: Junior. Often eat in the canteen on the third floor, not often packed, if packed away because too many people are too crowded, do not want to wait too long, especially when hungry. She had always hoped that the school would solve the problem of overcrowding every time she arrived at the canteen, and she was willing to try to use our ordering platform. We think this is a typical user who will benefit from the Beiyu ordering platform.
Girl B: Sophomores. Often eat on the third floor of the school canteen, often pack back to the dormitory, because the canteen is too crowded to have seats. On the closing day of the third floor of the canteen, she queued for dinner in front of the tent set up by the school. She felt that this way of eating directly after the queue (because the dishes were small and there was no choice) was acceptable, and she always hoped that the school could solve the problem of overcrowding in the canteen. We think she is the most basic user representative of our "ordering platform".
Boy A: Junior. Frequently eat on the 1st and 2nd floors of the canteen, and never pack away. He didn't care much about the crowded canteen and seldom had difficult choices. In addition to the basic information, we asked him about his views on the ordering system. He can represent most of the students who often eat on the 1st and 2nd floors. They are reluctant to go to the 3rd floor because they do not think it necessary to waste time in the queue to order and wait for food. We think that he is likely to be a potential user of the "ordering platform".
Boy B: Junior. Occasionally eating in the canteen, he preferred to use software like "hungry" or "beauty group takeout" to order takeout. He felt that the canteen was too crowded and there were many "dark cuisines" which meant that prevention was insurmountable. Choose takeaway, at least according to the evaluation, recommendation and other ways to alleviate their choice difficulties. We believe that he represents the people who spend a lot of time in choosing meals, and may also be the potential users of our "ordering platform".
Canteen staff A: He is a credit card deduction officer on the first floor of the canteen. We asked him about the flow of people in the canteen and their workload. In addition, we asked him about his opinions on existing reservation apps, such as the American Delegation, and consulted him on our "ordering platform". We believe that he can represent the staff of the canteen and hope to provide a new perspective for our "ordering platform" from their point of view.
III. RESULTS OF INVESTIGATION
After visiting and investigating, we all know the respondents'usual eating habits and their opinions on the platform.
(1) About the Food Community
Girl A is very interested in the food community, because she does not know which is delicious, so she would like to see the sharing posts of the school canteen food, and hope that the community has everyone's evaluation of the food (score).
Girl B is not interested in the gourmet community. She feels that it's OK to comment directly under the dishes. She doesn't want to make a reservation platform become a social software.
Boy A expressed his unwillingness to use the gourmet community and felt that the evaluation was related to personal preferences, which was not worth referring to.
Boy B feels that the food community and the circle of friends are a little repetitive, and thinks that the circle of friends can meet his needs.
(2) About whether to use Wechat Embedding applet or App
Girls A, B, A and B are all inclined to use the Wechat ordering platform (small program). They all think that App is too much and occupies the memory and interface of mobile phones. It is better to find it by clicking on the Wechat applet.
(3) Communication with chefs
Girls A and B all hope to have a channel to communicate with the chef. They can communicate by message and reply.
Boys A and B feel that the channel of communication with the chef is not attractive, and they should not give advice to the chef.
Canteen staff A said that many of them do not like using social software such as Wechat very much, and they are usually busy working, maybe it is unrealistic to communicate with students.
Implemented tasks and new tasks
1. Simple Level - Setting up basic ordering functions (ordering, recommendation, ordering, comment, etc.) to meet users'daily ordering needs
Girls A and boys B all hope that after tasting the perfect food, they can score the delicacy, hygiene and service attitude of the service staff. They often use takeaway software. They have some difficulty in choosing what to eat. They want to refer to your comments when ordering. Boy B often eats takeout, but if he can order delicious food in the canteen, he would like to order in the canteen, because he feels that the health protection of takeout is not strict in school after all, and the price of the canteen is relatively affordable. If there is an online ordering platform for the canteen, he will be happy to use it.
Therefore, we need to meet the majority of people's online ordering habits and provide the corresponding basic functions.
Secondly, medium level - optimizing search function, keyword search, dish ingredient list
Girl A hoped that the platform could classify food, because she did not like spicy food, so she preferred to continue choosing dishes directly in the "not spicy" category. Girl B doesn't like to eat onions, but she often orders dishes with onions. For this reason, she hopes to see the ingredient list of the dishes, so as to facilitate the majority of people who have taboos, and filter out foods they don't like or even can't eat.
3. Difficulty Level - Recommendation of dishes according to the usual food choices
Girl B also hopes that she can see her own recommendation when ordering, and that our platform can recommend her favorite dishes according to the dishes she ordered. Boy B also expressed the hope that the recommendation function could be more powerful, because there were too many dishes in the canteen, and he was worried that he had accidentally ordered "dark ingredients".
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Suggestions from respondents
Girls A proposed that the canteen windows could issue some coupons from time to time for students to use.
Girl B proposed that she hoped that the ordering platform could recommend dishes according to her preferences, and give the ingredients list of dishes, so as to facilitate the selection of people who are not tasty.
Boy A proposed to develop more functions of the ordering platform, such as the development of campus e-commerce model, so that students can use mobile phones to order meals, buy coffee and flowers.
Boy B proposed to expand the range of meals and set up meals in many student apartments.
Design sketches